In today´s post I would like talk you through “Planned obsolescence”. Have you ever asked yourself why products last for such a short period?…
What is “Planned obsolescence”?
Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product theconsumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence.
For an industry, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. Built-in obsolescence is used in many different products. There is, however, the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer (if any exists) that offers a more durable alternative.
Estimates of planned obsolescence can influence a company‘s decisions about product engineering. Therefore, the company can use the least expensive components that satisfyproduct lifetime projections. Such decisions are part of a broader discipline known as value engineering.
Here you have a short video on youtube where you can get a closer look at what this definition involves.
Because I have a lot of Spanish followers I will also attach the original documentary which provides you more information regarding this post.
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